MARKET OVERVIEW 
Bergen Passaic (NJ) retail market 

CHALLENGE: Promote the value of this unique market to busy, often-inexperienced national advertising decision-makers

NEWSLETTER D2P CONTENT, EDITING m
 News from the Homefront 

CHALLENGE:  Get the attention of busy physicians and office managers to promote home care agency services

SOLUTION:     Provide branded (to homecare), simple, visually appealing, benefits-focused information that could
                       not be easily found elsewhere at the time (this was produced in 1998)

B2C FUNDRAISING LETTER
Hospice Tree of Lights

CHALLENGE: Solicit funds for a non-9/11 cause in December, 2001

SOLUTION: > Developed internal and external campaigns iwth highly
                      emotional messaging

                   > Hospital president's letter included employee quote
                      suggesting co-workers bypass greeting cards and donate
                      instead

                   > Benefactors received two beautifully presented dinner
                      candles as an experiential extension of the campaign

B2B NEW PRODUCT LETTER
The Record Sports Magazine

CHALLENGE: Compel unqualified leads to invest ad dollars in new, untested concept

SOLUTION:  >Benefits-focused headline

                    >Benefits-featured format

 B2B LETTER TO COLD LEADS 
Cosmetic surgery category letter

CHALLENGE: Impact highly competitive ad category 

SOLUTION:  > Worked with sales executive to
                       -position sales call as a free business analysis and 

                       -use a headline that made the reader pay attention

                    > Added most important fact as a P.S.