INFOGRAPHIC: IFT Energy B2B

CHALLENGE: Show opportunities in Latin American electrical energy market
quickly and simply

SOLUTION: A simple, visually appealing infographic

 

NEWSPAPER DISPLAY AD: Monster.com healthcare recruiting event

CHALLENGE: Almost zero response to templated ad that Monster
supplied to all its newspaper partners

SOLUTION: Change the layout slightly to easily target audience
and put reader's most important facts easy to see (our ad brought
in the highest number of attendees in the country)

INTERACTIVE SALES COLLATERAL: Frequency selling

CHALLENGE: Give sales people a tool to interact and engage with busy advertisers.

SOLUTION: Created a fun, colorful rhebus that begged for attention--and would be saved and passed on

Promoting an insignificant stat by moving the focus

B2B LETTER: The Record's circulation is growing

CHALLENGE: The accomplishment, on the surface, was nearly imperceptable (less than 1%)

SOLUTION: Spin to show how it was accomplished and what it means for customers (who received the letter)

BROCHURE: IFT Energy

CHALLENGE: Carrying beautiful albeit heavy 
full-size brochures to tradeshow leads--land in hotel room trash cans

SOLUTION:   Create small versions, collect business cards,
and mail the heavy brochures as a follow-up (ultimately saving 
money by printing fewer pieces--that go only to qualified leads).

 

PR GRID: 40 International trade showsPR Plan grid for 40 tradeshow schedule

CHALLENGE: Managing PR plans for 40 tradeshows in a two-year cycle

SOLUTION: Template based on goals, size of show and resources.